“If you build it, they will come” is rarely true for a website. Unless you are part of the lucky few who can generate traffic without any active promotion, building a website is only the beginning. But, with so many different promotion strategies and buzzwords out there (inbound marketing, outbound marketing, content marketing, social media marketing, SEO, etc.) which ones should you be focusing on? Check out our list of 5 top ways to promote your website below to begin building a strategy that makes sense for your business.
5 ways to promote a website
Attract Organic Google Traffic
Most of the time, your website will be found via a search engine, and most internet users out there are using Google to search. Note that where your site is placed in terms of the rankings in any given search is heavily influenced by how Google matches the words and phrases that people are using to search, and the keywords used in the SEO of your website.
This means that if you are not showing up on the 1st three pages of Google results, your website is missing out on a huge chunk of potential traffic. No matter what kind of website you have, Google has the potential to be a huge part of your website promotion strategy. To get started, ask yourself the questions that your customers and potential customers are asking themselves—then start building content that answers those questions.
You can seek the assistance of a professional content development agency to guide you with the appropriate content that will make your website standout in search engine results for your domain of activity.
Build a Community on Social Media
Social Media is another powerful tool to promote your website. But not all social networks are created equal. Rather than trying to build communities on 5 networks at once, first start by getting to know what social media is mostly used by your targeted clients, then select and focus on 1 or 2 key networks, on which they are found.
You can easily set up a business Facebook or Twitter account and create posts with links to your site. You can also use these to show images and videos of your products or services as well as offering discounts.
Social media sites are very useful for developing relationships with potential customers as you can interact with them directly. Businesses that do interact can grow their audience substantially.
If you have a highly visual business, try using Pinterest or Instagram as these are good places for posting visually stimulating content. If you are a B2B business, you should consider setting up an account on LinkedIn. Social media is helpful because your posts can be promoted within the community. If someone likes what you publish, they can share it with their own friends and followers, helping you reach a wider audience and get even more visitors.
Get Listed on Relevant Industry Websites
One way to promote your website is by finding relevant business listing directories and getting your website registered. It is to be noted that some directories are badly noted by search engines and getting listed by them will affect your ranking on search result due to backlinking.
Nevertheless, others can be extremely helpful. If you create an account with businesslist.com or Google My business, then you have better chances of appearing in search engine results in Cameroon and being found when people visit the directories’ website.
Just make sure you choose a reputable directory, preferably one which is established in your niche. Avoid joining lots of different directories just to generate a lot of backlinks – this is what search engines don’t like.
Incorporate a blog
Blogging can be an ideal way to increase the amount of traffic your website receives. In addition to providing your audience with interesting or useful information that will help establish you as an expert in your field and bring back repeat business or visits, blogging can largely increase the amount of indexed pages and keyword usage on your website; allowing search engines to rank your website higher in search engine results.
The frequency at which you publish new blog posts can vary depending on the nature and size of your business, your writing style, and how often breaking news updates occur in your industry.
Include social sharing buttons to your blog posts to help readers share on their social networks. This helps expose your business to a broader range of audiences that you couldn’t have reach otherwise. Also personally sharing your blog content to your different social media account will increase visits to your website help rank your page better since google algorithm also considers social media interactions.
Put your web address on display
There are numerous ways to get your website address seen by lots of people. You can try any of the following if you find them appropriate for your business: t-shirts, car and van door stickers, shop window stickers, flyers, business cards, plastic and paper bag printing, keyrings, pens and pencils, shop signs, mugs… the list is enormous.
You shouldn’t underestimate the potential that these methods have for generating traffic – they enable your website address to be seen by lots of people and are great for reminding people that your business is there.
This post has covered a range of ways for websites to promote themselves. Methods, such as search engine optimisation and sharing of blog content on social media are vital for online success and should be used by every business; other methods are optional and using them depends on the type of business you are. However, to succeed, especially in the early days of your business, you need to attract attention in as many ways as possible. Hopefully, this post will have given you a few valuable ideas.
If you are thinking of setting up an online business, check out our range of services. We are available 24/7 so don’t hesitate to contact us.