Why advertise on Facebook ?
October 2, 2018
in social media
Whatever your objective for advertising for example brand awareness, web site traffic, app download, increase of revenue or sales, Facebook will help you attend that goal with very fast and effective results. Facebook is the most cost-effective advertising investment any business can make. The benefits of Facebook advertising are endless. You can double, triple, or quadruple your business growth with Facebook advertising. Find below all the reasons why you need to advertise on Facebook today.
1. Your audience is on Facebook
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook and in Cameroon over 92.32% of social media users are on Facebook. Most users check their page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important reasons to advertis on Facebook is that your customers use it daily.
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2. The targeting capabilities of Facebook are exceptional
A major benefit of Facebook advertising is its diversity of types of ad and its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behaviour, and location. If you really know your customers, you can use Facebook advertising to engage them.
3. Facebook Ads are cheap
Facebook advertising is one of the cheapest forms of advertising. You can literally spend $5 (2800FCA) and reach 1,000 people, not forgetting that its budget friendly, you have full control over what you spend.
It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.
4. Facebook advertising is measurable
Compared to traditional method of advertisement on Facebook the results are measurable and the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install conversion pixels on your website to track the activity. This is something that your Facebook advertising specialist will help you with.
If you want to keep up and beat your competitors, follow our advices and start advertising on Facebook.
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